I'm drawn to the why behind behavior.

Since I was young, I’ve been the person friends turn to when they’re trying to make sense of things. That instinct shaped how I work: I look past quick assumptions, find what’s really driving decisions, and turn messy goals into clear structure people can use.

Shatha Nasser

Since I was young, I've been the person friends talk to when they're trying to make sense of things. That habit turned into my work: I look past quick assumptions, find what's really driving decisions, and turn messy goals into clear structure people can use.

Based in Switzerland, I partner with teams who value clarity over buzzwords and want experiences that respect their clients' time and trust.

Shatha Nasser

At a glance.

Switzerland, available remote or on-site (occasional on-site across Europe).

Based in

Platforms

Web, iOS/Android, Smart TV, and end-to-end service experiences.

Systems owned

Streaming, subscriptions, discovery, playback, eCommerce, service design.

How I operate

Clarify goals early, map the full journey, and catch edge cases before they become problems.

Experience

18+ years designing complex products.

How I think.

Clarity over noise

People should always know what matters, what comes next, and what they need to decide, so they can move forward without confusion.

Systems, not just screens

Consistency builds trust. People should not have to relearn how things work as they move through an experience or across platforms, so they can focus on what they came to do.

Reduce friction

Every extra step, unclear choice, or dead end slows people down, when moving from one step to the next should feel easy.

Honest over comfortable

Say what needs to change, not what’s easiest to hear, so decisions can move forward with clarity.

What you can expect.

Align

Start by clarifying goals, constraints, the problem you’re trying to solve, and what success means, before anything is designed.

Align

Start by clarifying goals, constraints, the problem you’re trying to solve, and what success means, before anything is designed.

Map

Outline the full journey, including key steps, decision points, and the places where people are likely to hesitate or stop.

Map

Outline the full journey, including key steps, decision points, and the places where people are likely to hesitate or stop.

Design

Create clear flows, page structures, and reusable elements so new scenarios can be added without breaking the experience.

Design

Create clear flows, page structures, and reusable elements so new scenarios can be added without breaking the experience.

Ship

Support handoff and launch, making sure the final product matches the design and stays consistent as it evolves.

Ship

Support handoff and launch, making sure the final product matches the design and stays consistent as it evolves.

Who I work best with.

A good fit when

You need business goals and user reality translated into clear decisions you can act on.

You're starting something new and need to define the experience before design or development begins.

You’re scaling something that worked at a smaller size, but now it’s creating confusion.

Your customer experience is fragmented across touchpoints.

Not a fit when

You only want a quick visual refresh, with no interest in the structure underneath it.

You want someone to execute an existing vision, rather than question it or strengthen it.

You’re not ready to make trade-offs or commit to a direction.

You want execution without collaboration, context, or candid feedback.

Where I've been.

Now

Independent - Switzerland

helping teams bring structure to complex journeys through audits, hands-on design, and sustained engagements. Available remote and on-site (occasionally on-site across Europe).

Now

Independent - Switzerland

helping teams bring structure to complex journeys through audits, hands-on design, and sustained engagements. Available remote and on-site (occasionally on-site across Europe).

Now

Independent - Switzerland

helping teams bring structure to complex journeys through audits, hands-on design, and sustained engagements. Available remote and on-site (occasionally on-site across Europe).

2012 - 2023

Lead UX - Shahid

Led cross-platform UX across web, iOS/Android, and 10+ smart TV apps for millions of users across MENA. Owned core systems including subscriptions, payments, discovery, playback, and live experiences.

2012 - 2023

Lead UX - Shahid

Earlier

Foundation

Designed digital products across teams and industries, learning how to balance user reality with business goals, and make decisions that hold up as things scale.

Earlier

Foundation

Designed digital products across teams and industries, learning how to balance user reality with business goals, and make decisions that hold up as things scale.

Thinking about working together?

Tell me what you're trying to make clearer

Book a 30 minute intro

Prefer email?

info@shatha.me

Work . About . LinkedIn

Shatha. UX Strategist & Service Designer.

Work . About . LinkedIn