UX Strategist & SERVICE DESIGNER
Between your service and how people actually experience it, a lot can get lost.
I help founders and businesses shape experiences that feel clear, consistent, and intentional from the first interaction onward.
Every business starts in a different place.
Every business starts in a different place.
See which starting point feels closest to where things are right now.
See which starting point feels closest to where things are right now.
BUILD
You have an idea, but no clear path to the experience yet.
I help shape that idea into a clear offer or product, and a stronger foundation before design begins. From there, you can move forward on your own or with me.
What this helps with
Turning your idea into an experience people understand and want.
Deciding what to build first, and what can wait.
Spotting gaps or weak points early, before they become expensive to fix.
You walk away with
Clarity on what you’re offering, who it’s for, and what needs to be in place before moving into design.
Good fit: you have an idea you believe in, but need to shape it before anything gets built.
BUILD
You have an idea, but no clear path to the experience yet.
I help shape that idea into a clear offer or product, and a stronger foundation before design begins. From there, you can move forward on your own or with me.
What this helps with
Turning your idea into an experience people understand and want.
Deciding what to build first, and what can wait.
Spotting gaps or weak points early, before they become expensive to fix.
You walk away with
Clarity on what you’re offering, who it’s for, and what needs to be in place before moving into design.
Good fit: you have an idea you believe in, but need to shape it before anything gets built.
IMPROVE
Your website or service looks fine, but people aren’t taking action.
I help you see where people hesitate, what is causing friction, and what to change first.
What this helps with
Auditing the full experience to find exactly where people hesitate or drop off.
Making your message clearer, so the right people immediately understand what you offer and what to do next.
Creating a clear plan for what to change first, so nothing gets fixed in the wrong order.
You walk away with
A clear picture of what is holding the experience back, a clearer messaging direction, and a prioritised plan your team or developer can act on.
Good fit: you already have something live, but it is not converting, guiding, or communicating as clearly as it should.
IMPROVE
Your website or service looks fine, but people aren’t taking action.
I help you see where people hesitate, what is causing friction, and what to change first.
What this helps with
Auditing the full experience to find exactly where people hesitate or drop off.
Making your message clearer, so the right people immediately understand what you offer and what to do next.
Creating a clear plan for what to change first, so nothing gets fixed in the wrong order.
You walk away with
A clear picture of what is holding the experience back, a clearer messaging direction, and a prioritised plan your team or developer can act on.
Good fit: you already have something live, but it is not converting, guiding, or communicating as clearly as it should.
IMPROVE
Your website or service looks fine, but people aren’t taking action.
I help you see where people hesitate, what is causing friction, and what to change first.
What this helps with
Auditing the full experience to find exactly where people hesitate or drop off.
Making your message clearer, so the right people immediately understand what you offer and what to do next.
Creating a clear plan for what to change first, so nothing gets fixed in the wrong order.
You walk away with
A clear picture of what is holding the experience back, a clearer messaging direction, and a prioritised plan your team or developer can act on.
Good fit: you already have something live, but it is not converting, guiding, or communicating as clearly as it should.
UNIFY
Your experience feels different depending on where people land.
I help you bring the pieces together, so your website, service, and client experience stop pulling in different directions.
What this helps with
Seeing where your website, services, and touchpoints are sending mixed signals.
Making the experience feel more consistent from first impression to moving forward with you.
Connecting the parts, so people are not left piecing it together on their own.
You walk away with
A clearer, more joined-up experience that feels easier to understand, trust, and move through.
Good fit: you have different parts of your business in place, but they are not yet working together as one clear experience.
UNIFY
Your experience feels different depending on where people land.
I help you bring the pieces together, so your website, service, and client experience stop pulling in different directions.
What this helps with
Seeing where your website, services, and touchpoints are sending mixed signals.
Making the experience feel more consistent from first impression to moving forward with you.
Connecting the parts, so people are not left piecing it together on their own.
You walk away with
A clearer, more joined-up experience that feels easier to understand, trust, and move through.
Good fit: you have different parts of your business in place, but they are not yet working together as one clear experience.
UNIFY
Your experience feels different depending on where people land.
I help you bring the pieces together, so your website, service, and client experience stop pulling in different directions.
What this helps with
Seeing where your website, services, and touchpoints are sending mixed signals.
Making the experience feel more consistent from first impression to moving forward with you.
Connecting the parts, so people are not left piecing it together on their own.
You walk away with
A clearer, more joined-up experience that feels easier to understand, trust, and move through.
Good fit: you have different parts of your business in place, but they are not yet working together as one clear experience.
The right first step is not always the full project.
Sometimes the clearest next step comes from a conversation first.
What you get when we work together.
I help turn messy ideas and disconnected experiences into something clearer and easier to act on.
18+
Years designing complex digital products
18+
Years designing complex digital products
18+
Years designing complex digital products
Millions
People using products I've designed
Millions
People using products I've designed
Millions
People using products I've designed
End-to-end
From structure and strategy to shipped experience
End-to-end
From structure and strategy to shipped experience
End-to-end
From structure and strategy to shipped experience
Especially useful when the business is growing, but the experience has not caught up yet.
There's more behind the work
How people describe working with me.
How people describe working with me.
"
It never felt like just a project. It truly felt like a collaboration.
Thank you so much Shatha! Working with Shatha on my new website has been such a meaningful and supportive experience. From the very beginning, she truly...
YR
Yasmina Rauber
Leadership Coach
"
It never felt like just a project. It truly felt like a collaboration.
Thank you so much Shatha! Working with Shatha on my new website has been such a meaningful and supportive experience. From the very beginning, she truly...
YR
Yasmina Rauber
Leadership Coach
"
It never felt like just a project. It truly felt like a collaboration.
Thank you so much Shatha! Working with Shatha on my new website has been such a meaningful and supportive experience. From the very beginning, she truly...
YR
Yasmina Rauber
Leadership Coach
"
Her work was the glue that held our business goals and user needs together.
I partnered with Shatha for 10 years at Shahid.net, and I can say without hesitation that she is a world-class UX strategist. As the product lead, I relied heavily on her ability to translate complex product requirements into seamless user experiences.
QN
Qussay Najjar
Product Manager @YouTube, Google
"
Her work was the glue that held our business goals and user needs together.
I partnered with Shatha for 10 years at Shahid.net, and I can say without hesitation that she is a world-class UX strategist. As the product lead, I relied heavily on her ability to translate complex product requirements...
QN
Qussay Najjar
Product Manager @YouTube, Google
"
Her work was the glue that held our business goals and user needs together.
I partnered with Shatha for 10 years at Shahid.net, and I can say without hesitation that she is a world-class UX strategist. As the product lead, I relied heavily on her ability to translate complex product requirements into seamless user experiences.
QN
Qussay Najjar
Product Manager @YouTube, Google
Work that shows the thinking.
Work that shows the thinking.
Each project starts with a messy problem. Here’s how it came together.
Each project starts with a messy problem. Here’s how it came together.
Want to talk through what’s messy?
Share what you’re trying to untangle. I’ll ask a few questions and suggest the best next step.
30-minute fit call
Prefer email?