The setup I walked into
Yas Coaching is a leadership and personal development coaching business with established programs, active clients, and strong testimonials. The business had real credibility behind it, but the digital presence did not reflect it.
Her website ran across two platforms: WordPress for the public-facing site, and Kajabi for courses, payments, landing pages, and client access. It functioned, but as the business grew, the split became harder to manage and harder for visitors to follow.
My role was to connect the business needs, platform limitations, content structure, and client journey into one practical direction.
Where it was breaking
Original sitemap audit: mapping the existing structure showed how services, booking paths, and trust-building content were spread across disconnected parts of the experience.
What we decided
After a full diagnostic comparing 38 platform capabilities, mapping user journeys, and auditing existing content, the recommendation was to consolidate the core experience into Kajabi.
WordPress offered more design flexibility, but Kajabi was the better fit for the business at this stage: website, programs, payments, emails, landing pages, and client access in one place.
That decision shaped the rest of the work.
What shipped
The diagnostic shaped the build. These are the key patterns that changed.
What changed
Yasmina went from managing two disconnected platforms to managing one connected system she could update with more independence. Visitors went from a fragmented journey to a clearer path from interest to action.
The business already had the credibility and the programs. The website finally reflected both.
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It never felt like just a project. It truly felt like a collaboration.
Yasmina Rauber
Leadership Coach
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